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Career Smart: Five Steps to a Powerful Personal Brand
By Sherri Thomas
ISBN-10: 1601453663
ISBN-13: 978-1601453662
Did you ever feel stuck in your job with the feeling you were not fulfilling your destiny?
Did you ever feel that even though you were giving it your all at work you weren’t getting noticed by those who count (boss, clients, co-workers)?
Did you ever feel like you were stuck doing tasks that you were unsuited for or that you didn’t like to do?
If the answer to any of the above questions is “Yes!” then I recommend that you pick up a copy of career coach Sherri Thomas’s book, Career Smart: Five Steps to a Powerful Personal Brand.
When I read Career Smart the one point that came out to me in every chapter was that your career isn’t your job title; it is what you make yourself out to be. Sherri Thomas calls this “your own personal brand”.
To come up with your own personal branch you have to assess yourself in a thoughtful manner, looking at your experience, skills and what you want to do and like to do. Then you basically have to define a brand for which people will know you by professionally and to a certain extent personally. In a sense you are positioning yourself as the company and industry expert on the field that you have branded yourself in. The author gives a load of examples on how go gain the knowledge you may need, target and increase your networking contacts, and to get known by writing reports, articles (for newsletters and industry media) and by power networking (creating circles of influence, mastermind groups and speaking at industry events).
Sherri Thomas gives examples from her own successful career of how this all works and assures the readers that this will work for them as well. The reader can see from her own experience that careers aren’t defined by your titles but rather than by the work that you do. When you successfully brand yourself you start attracting more of the projects and jobs that give you a feeling of satisfaction rather than the work that brings you down. This also leads to high income and prestige.
Much of what Ms. Thomas has put forward in her book is common sense but the nuggets are ideas you might not have considered before or maybe put in the back of your mind and never tried. So if your career is in a rut, or you just feel that you could be doing better than you are when it comes to overall satisfaction, I recommend spending the time and money to get this book. If you are not where you want to be or you don’t have a feeling of fulfillment in your job you have nothing to lose and everything to gain!
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